The ladies started their World Cup mission. The team, placed eleventh at this World Championships, hit Malaysia on Monday as third seeded and unfortunately had to acknowledge her superiority with a 3-0 loss. The next day the ladies revenged themselves with a 3-0 victory on the 16th placed Austria. Wednesday evening they took on the 6th placed Australian ladies. For Nathalie a nice opponent, since she has her roots in Australia, however, that knowledge was of no use and they lost 1-3. Today they will compete against India at 11:00 am.
This article is written by Quality Squash Stores, an online squash store.
Squash ladies example for other top athletes or the challenge for the future of (top) sport?
We remember the recent discussions between the top skaters and the KNSB about the distribution of the money, as also described in several articles on SportNEXT. Of course we also know the Honorary Division CV, in which all interests of the Honorary Division clubs are represented. Recently there was also a lot of attention for the new initiative Beat Cycling Club; a new initiative, with the ambition to implement the club model in cycling from a sustainable business model.
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And finally, the squash ladies who now form a commercial national team with their partner Sportunity, where the goal is to find a cooperation with this partner in which these ladies become self-reliant and maintain their own commercial model to hire their own guidance, training etc..
By these new forms and movements that we see in the sport, the sports federations increasingly lose their grip on the top athlete who has to represent them. Sports federations are having a hard time and don’t know or can’t use their top athletes in the right way to get more money or use these athletes to let their sport grow and eventually to give back enough for this top athlete. The added value of the association for these athletes is becoming less and less and you can see movements like the Beat Cycling Club, but also the squash ladies who eventually go to the World Championships independently.
We don’t only see this tendency in this area, but sports federations are also reinventing themselves and reviewing their raison d’être in the face of the enormous number of members who have to deal with a lot of federations. Trends and developments in (sports) society demand a different approach from the unions. The so-called ‘unattached athlete’ is an example of this. The athlete finds the added value of the union or association too limited and finds his own way in the sport. This is a development of which the unions are very much aware, but existing structures, cultures, daily routine and emotions have been holding back a very rapid change so far.
“We can say that the various movements that take place in the ‘independence’ of (top) sportsmen and sportswomen offer great opportunities, but also challenges!
On the other hand, we have seen a nice activation of TeamNL, formed by NOC*NSF and the collective federations, in the past Summer Olympics. NOC*NSF has clearly touched on the team spirit between the different sportsmen and women, but it has also used it in the context of their existing or new collective partnerships. Of course, we can say that this Olympic TeamNL has positioned itself well during the Games. We can criticize the visibility and effect it now has, but I think that a positive approach is to bind the top athletes, their fans and commercial partners. Where of course also towards the search of NOC*NSF for their new partners for 2017, after the discontinuation of EY and Randstad, an extensive exercise with TeamNL will take place.
We can therefore say that the various movements that take place in the ‘independence’ of (top) sportsmen and sportswomen offer great opportunities, but also challenges! I am therefore very curious how you see this (top) sports culture and where this will lead to? With the enormous challenges that the sports associations are currently facing and of which this women’s squash team is the perfect example. Talk to us via #sportnext on Twitter or leave your comment under this post.
Both squash and badminton teams play competition at all levels. In squash, three single games are played in the Men’s League, and four single games in the other classes. The player who wins first three games wins the match. At the end all games are added together. The team with the most games gets three extra points. In case of a tie, the score within the games is decisive. So there is always a team that wins. The men’s league has seven different classes, the women’s league five. The badminton competition is mixed. Eight games are played, two men’s singles, two women’s singles, and four (mixed) doubles. The winner does not get any extra points, so it is also possible to play in a draw of 4-4 eggs.